Location analyses – How we work

Our location analyses are carried out by experts from the areas of Geomarketing, economy and marketing.

Our long-standing experience in geomarketing allows to us to give you a detailed assessment of your location according to well-chosen criteria. The evaluation occurs in each case individually. The more information we have from you, the more in detail becomes our analysis.

We support you with pleasure with the definition of your target group. This is for the production of a location analysis in trade of big meaning. Only so we can define for you the right parametres for the location analysis. Possible parametres can originate from studies which you have already carried out as an enterpriser. But also foreign studies are possible springs for the definition of the target group.

What does signify geomarketing?

Geomarketing analyzes topical like potential markets after spatial structures to plan his enterprise strategy more actually and to steer measurably. With the help of geographic systems of information (kurz:GIS) and geodata geomarketing transfers all enterprise-internal information like customer data about co-ordinates in areas and ties together this with market and potential data.

What are catchment area analyses?

• How big is the catchment area of a branch?
• In which vicinity I reach, e.g., 80% of my customers?
• In which vicinity I reach, e.g., 80% of my turnover?
• How high the potential is for certain products in the vicinity of the branches?